By bloggers, for every online media publishers (traditional media, bloggers, etc.)
We built Praized because as avid publishers/bloggers ourselves, we felt so much more could be done with the local content and discussions occurring within our communities. The Praized team are long-time bloggers, in addition to being accomplished technologists, local search experts and fans of traditional media publishing. As publishers, we have the same goals as you:
- Expand editorial content
- Increase page views and unique visitors
- Increase incremental ad revenue
Presto, it’s Praized!
The Praized platform was designed to help you achieve all these goals quickly and easily. It’s kind of like local search in a box. It comes pre-loaded with over 17 million US and Canadian local merchant listings, complete with contact info and location maps. You get social features like friends, favorites, voting, sharing, user-generated tagging, commenting, a question & answers service and a “Local buzz” local newsfeed. In sum, the Praized platform allows you to aggregate and organize local conversations within your community.
Keep your traffic – and your ad revenue
OK, so all that sounds good, you say, but is Praized going to send my traffic elsewhere and siphon off my ad revenue? Absolutely not. In fact, the opposite is true: if you’re using our plug-ins or API, Praized’s platform will be under your domain name, so search engine traffic is all yours. Praized’s hub of communities located at Praized.com will send you traffic too. And since you keep all the revenue from ads in your site’s sidebar and header, more traffic means more revenue for you. And the basic version of our platform is free.
So how does Praized make money?
In our free version, we profit from contextual ads directly within the content listing in our platform. We already have agreements in place with local ad networks like directory publishers and other local search media, and are in the process of negotiating others. We also offer an enterprise version of our platform that we license to local media publishers (newspapers, Yellow Pages directories, magazines, TV networks, radio stations, etc.)
